UMM Founder, Raycheal Proctor will be speaking at WTSFest Portland 2026
A message from our founder.
I’m excited to share that I’ll be speaking at WTSFest Portland 2026, hosted by Women in Tech SEO, on May 7 in Portland.
My session is called:
Future-Proofing Your Marketing Strategy: Building and Maintaining Systems That Scale Beyond the Trends
Marketing moves fast.
Algorithms shift. Platforms evolve. New tools appear every month promising to change everything.
But most marketing teams aren’t struggling because they’re missing the next tactic. They’re struggling because their systems weren’t designed to handle change in the first place.
That’s what this talk is about.
In this session, I’ll share how marketing teams can build systems that continue working even as the environment changes. Instead of constantly rebuilding campaigns or chasing every new trend, the goal is to create marketing structures that adapt, improve over time, and scale with the organization.
Some of the ideas we’ll explore include:
designing load-bearing campaigns that support long-term growth
building channels that strengthen each other instead of operating in silos
creating marketing infrastructure that holds up when budgets, platforms, or team structures shift
These are the kinds of systems I spend a lot of time helping organizations think through, especially when marketing needs to support long-term growth instead of short bursts of activity.
WTSFest Portland 2026 has become one of the most thoughtful conferences in the search and digital marketing space, and I’m looking forward to joining the lineup this year.
If you’ll be attending, I hope you’ll join the session and come say hello while you’re there!
I’m looking forward to the conversation.
📖 Check out these recaps from my previous speaking engagements:
BrightonSEO 2025 - Leveraging Customer Intent to Drive Retention
BrightonSEO 2024 - Omnichannel Marketing, SEO, & The Circle of Life
Written by Raycheal Proctor
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