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Unlimited Mixed Marketing
Unlimited Mixed Marketing
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Unlimited Mixed Marketing
Unlimited Mixed Marketing
Services
Blog
About
Start the Conversation
Services
Blog
About
Start the Conversation
The False Divide Between DTC and B2B Marketing in Music Equipment Sales
Performance Arts Marketing Raycheal Proctor 2/16/26 Performance Arts Marketing Raycheal Proctor 2/16/26

The False Divide Between DTC and B2B Marketing in Music Equipment Sales

DTC and B2B music marketing are often treated as separate strategies, but they share the same strategic foundation. 

This article explores how trust, education, and long term engagement drive growth across both models in music focused products and equipment.

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Why Most Performing Arts Marketing Underperforms and How Omnichannel Strategy Changes That
Performance Arts Marketing Raycheal Proctor 2/4/26 Performance Arts Marketing Raycheal Proctor 2/4/26

Why Most Performing Arts Marketing Underperforms and How Omnichannel Strategy Changes That

Understand how omnichannel marketing helps music schools, symphonies, theaters, dance companies, and museums strengthen enrollment, ticket sales, donor relationships, and retention through unified, audience-centered communication.

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Unlimited Mixed Marketing

Based in Southern California

We help B2B organizations and performing arts leaders grow through strategic, omnichannel campaigns.

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